personal brand, brand, personal branding, branding, career coach, jane jackson

What is an authentic personal brand?

Have you ever met someone for the first time and instinctively felt uncomfortable as something didn’t quite ring true?

Authenticity is of vital importance when it comes to creating a positive, professional and authentic personal brand.

Without authenticity then all your efforts to ‘brand’ yourself will come to nothing.

Do you project a professional image that reflects who you are?

How do you know if you’re being authentic?

With social media playing such a huge part in our personal and professional life, it is easy to slip into thinking that what you see on social media is what you’ll get.

But that ‘image’ you’ve become used seeing to online might be all smoke and mirrors – and isn’t it a disappointment when you discover that someone who projects a strong brand just doesn’t live up to expectations when you meet them?

Most personal branding articles suggest that you focus on these areas:

· Building your reputation online through social media and a website
· Identifying your unique strengths
· Owning your space in your niche by becoming the expert in your field
· Sharing your thought leadership
· Projecting your own style
· Identifying your values and priorities
· Crafting your brand persona

All of the above are important however, as a qualified Image Consultant and Career Management Coach, I know that BEFORE you work on your brand, you must consider the following 5 KEY ASPECTS of your personal and professional image.

When these are congruent then you will know that you are projecting an authentic brand.


PERSONAL BRAND, personal branding, image, professional image

The 5 Essential Aspects of Your Personal Brand

1. Your Hidden Image

This is what others cannot see. It’s what makes your personal brand uniquely yours.

2. Your Assumed Image

What do people expect even before they meet you?

3. Your Visual Image

Do you look the part? Have you dressed appropriately for the occasion?

4. Your Experienced Image

What is it like to be in your presence?

5. Your Proven Image

Over time, do you say what you mean and mean what you say?


Managing the 5 aspects of your image is just the tip of the iceberg when it comes to personal branding.  There is SO much more to do it right. And it’s important to get it right or you could do your career and opportunities a lot of damage.

Do you want to learn how to build a powerful and authentic personal brand?  I got into greater depth in my FREE masterclass. 


Click the image below to sign up now and make sure you are noticed for the RIGHT reasons.

It’s only 40 minutes of your time – and it’s FREE.

I want you to be successful in your career, attract the job opportunities you desire, and secure that promotion you may have missed out on because they didn’t realise the VALUE you bring to the table.

Take action today and learn how to attract those opportunities you want! 😎

jane jackson, career coach, personal branding, branding coach, linkedin coach, linkedin, branding, sydney career coach

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