Why Your Employee Brand Trumps the Employer Brand

Jane Jackson, Smarp, personal branding, personal brand, employee engagement, career coach, sydney, australia

I’m a firm believer that your employee brand trumps the employer brand and recently came across an amazing app that enhances employee communication, advocacy, and engagement. As this app is trusted by companies including Deloitte, Unilever, and Dell, I reached out to the COO of Smarp, Mikael Lauharanta, and he has provided these valuable insights […]

110 Chris J Reed – Black Marketing

Your Career Podcast with Jane Jackson,Chris J Reed – Black Marketing

Chris Reed is the charismatic Founder & Global CEO of Black Marketing.  Black Marketing is a global marketing consultancy that specializes in enabling LinkedIn for C-suite executives & Entrepreneurs across the world. He has taken the company from 1 person in 1 country in 2014 to a full listing on the NASDAQ in 2016. Chris […]

5 Top Tips for an Authentic and Powerful Personal Brand

personal brand, brand, personal branding, branding, career coach, jane jackson

What is an authentic personal brand? Have you ever met someone for the first time and instinctively felt uncomfortable as something didn’t quite ring true? Authenticity is of vital importance when it comes to creating a positive, professional and authentic personal brand. Without authenticity then all your efforts to ‘brand’ yourself will come to nothing. […]

93 Daniela Cavalletti – Branding & Marketing

Your Career Podcast with Jane Jackson, Daniela Cavalletti – Branding & Marketing

With a global career spanning 25-odd years in corporate and small business as an English/German bilingual, Daniela has a deep understanding of both, business and important cultural nuances and an in depth knowledge of branding and marketing. Her career took her from being a Fixed Income and Equity Operations Analyst at Goldman Sachs in Frankfurt […]

Branding, Resumes & LinkedIn at AIOP

Jane Jackson Branding AIOP AccountAbility

When it comes to career management, branding is essential.  Keeping your resume up to date along with your LinkedIn profile will ensure that you are ready to attract your desired audience. Last week I was invited to speak at the AIOP (Australian Institute of Office Professionals) professional development and networking event. It was sponsored by […]

Branding & Professional Image at AccountAbility Recruitment

Jane Jackson, career coach, career coach sydney, branding, image, coaching

I presented a talk on Branding and Professional Image to a group of finance and office professionals at the beautiful offices of AccountAbility Recruitment.   As a Career Coach, Speaker and Author, I am very aware of the importance of branding and a powerful personal brand to enhance your career.  I shared my stories and suggestions to polish and […]

68 Get a Job – Personal Branding

Your Career Podcast with Jane Jackson, 4 Get a Job – Personal Branding

HOW TO GET YOUR DREAM JOB – Branding Why is personal branding so important in your job search? Many listeners ask me about specifics regarding the job search or career transition process so, from Episode 65 through to Episode 71 I’ll discuss each of the essential steps to take control of your career or your […]

11 LinkedIn – Top 3 Tips

linkedin, jane jackson, linkedin top voices, linkedin tips, linkedin trainer, career coach

  LinkedIn Tips As a Career Management Coach, I help senior executives through the emotional roller coaster of redundancy and career change. I enjoy discussing LinkedIn tips with my clients, as it’s an essential job search, networking and business development tool. Together we create a compelling LinkedIn profile which will capture the attention of their […]

2 Personal Branding and Professional Image

Personal Branding, Your Career Podcast, Jane Jackson, career coach

Personal Branding is an important part of career management.  You only have one chance to make a first impression so make it a positive one! A stunning first impression was not the same thing as love at first sight. But surely it was an invitation to consider the matter. Lois McMaster Bujold To manage your […]