Jane Jackson Branding AIOP AccountAbility

When it comes to career management, branding is essential.  Keeping your resume up to date along with your LinkedIn profile will ensure that you are ready to attract your desired audience.

Last week I was invited to speak at the AIOP (Australian Institute of Office Professionals) professional development and networking event.

It was sponsored by AccountAbility Recruitment and I was delighted to share how to boost your career and your brand by using LinkedIn and crafting a powerful resume.

Here’s a review of the event by Carly Mowat from AccountAbility:

“Each quarter the Business Support team here at AccountAbility aim to host or attend networking events to ensure we are giving back to our clients and candidates. This is not only from a service perspective but from a growth and career management perspective too.
We are now sponsors of The Australian Institute of Office Professionals – AIOP, which is a great networking group for senior office professionals.
AIOP recently invited us to attend a Professional Development evening with Jane Jackson at the Mercure Central Hotel. We were among 40 senior office professionals who were all thoroughly engaged by the advice Jane gave around CV formatting, accomplishments and getting the best out of LinkedIn.
One of the questions Jane asked at the event was, “why do you go to work?” Answers centred around being passionate, having a sense of purpose, money, being a return to work mum and keeping us sane!
It was definitely something to think about considering 75% of your time is spent at work. If you don’t feel excited, passionate and genuinely enjoy your job, then why do you spend more time in your role than you do with family and friends?
Next Jane discussed key accomplishments and how to talk about them in an interview and on your CV. My key takeaway was using the STAR technique…”


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