Beth Powell is the founder of Digital Marketing Club – an SME digital marketing strategy development and coaching business and the author of Drive More Business: a five-step guide to digital marketing for auto dealers.
She also runs a small online import business. Beth is an entrepreneur who created the first social media and digital marketing professional development programs in Australia 10 years ago which she has delivered to hundreds of marketers, non-marketers and business owners across the country, for the Australian Marketing Institute. Prior to launching her own business, Beth held executive marketing and communications roles in the government, not-for-for profit, and private sector. She holds a Masters degree in Digital Communication and Culture from the University of Sydney and a Cert IV in workplace training.
We have a fun conversation in this podcast episode as Beth has had an incredible career journey from dreaming about becoming a dentist when she was very young to starting her career as a nurse, transitioning into journalism and radio broadcasting, joining the not for profit sector and then becoming a Mum before working for the Lord Mayor of Sydney and then creating her highly successful Digital Marketing Club. Beth has found her calling as an entrepreneur. It’s been quite a ride!
She tells us how Digital Marketing Club helps small and medium enterprises to grow by using effective digital marketing principles.