5 Top Tips for an Authentic and Powerful Personal Brand

personal brand, brand, personal branding, branding, career coach, jane jackson

What’s your personal brand? Is it authentic?

Have you ever met someone for the first time and instinctively felt uncomfortable as something didn’t quite ring true? Authenticity is of vital importance when it comes to creating a positive professional and personal brand.

Without authenticity then all your efforts to ‘brand’ yourself will come to nothing.
Do you project a professional image that reflects who you are? How do you know if you’re being authentic?

With social media playing such a huge part in our personal and professional life, it is easy to slip into thinking that what you see on social media is what you’ll get. But that ‘image’ you’ve become used to online might be all smoke and mirrors.

  • If you’re keen to have a personal branding and professional image workshop at your workplace watch this short video:


Most personal branding articles suggest that you focus on these areas:

· Building your reputation online through social media and a website
· Identifying your unique strengths
· Owning your space in your niche by becoming the expert in your field
· Sharing your thought leadership
· Projecting your own style
· Identifying your values and priorities
· Crafting your brand persona

All of the above are important and, as a qualified Image Consultant and Career Management Coach, I believe that before you work on your brand, you must consider the following 5 aspects of your personal and professional image. These must be congruent for you to be authentic in your personal branding.

The 5 Essential Aspects of Your Personal Brand

1. Your Hidden Image

This is what others cannot see. It’s what makes your personal brand uniquely yours. Your upbringing, your culture, your religion, your race, your nationality, how happy you were during your childhood years, the challenges you’ve experienced in your life so far, all this places a filter over the way you view your world. This affects what you expect out of life, your hopes, dreams, aspirations and career goals.

2. Your Assumed Image

What do people expect even before they meet you? Does your reputation and/or the reputation of your organisation precede you? Is this reputation a positive or negative one? And when people meet you, are their expectations met?

3. Your Visual Image

Do you look the part? Have you dressed appropriately for the occasion? The visual side of your image is one that is easily dressed (pardon the pun!) Do your research to be sure you turn up dressed for success.

4. Your Experienced Image

What is it like to be in your presence? Is it pleasant? Or do people find it a struggle to enjoy being with you? Do you build people around you up or do you drag them down? What’s the tone of your voice when you speak? Does it convey warmth and understanding? Are you aware of your body language and the hidden messages your stance and eye contact (or lack of it) conveys?

5. Your Proven Image

Over time, do you say what you mean and mean what you say? Do you deliver on your promises? Can people rely on you and over time, grow to trust and respect you?

How do you manage the 5 aspects of your image and brand? Be genuine and be kind. We all like to work with and be with people who are authentic.

This is just the tip of the iceberg when it comes to branding. I’d love to hear your thoughts – leave your comments below!

If you’d like to book Jane Jackson for a Personal and Professional Branding Workshop, contact jane@janejacksoncoach.com or click here
Jane is Author of #1 Amazon Australia best seller, Navigating Career Crossroads, with an entire chapter dedicated to your personal brand and professional image. Click here for the ebook now!


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Jane Jackson

I hope you’ve found the information here helpful. If you’d like to know more, or have any questions, please use the contact form below and I’ll be in touch soon.

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  • jane@janejacksoncareers.com
  • Skype: janejackson888


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